House of Health Collective Launch

For over 150 years, Adelaide Central Market have continued to thrive, occupied by a tight-knit community of traders and enjoyed by thousands of Adelaidians and tourists alike each year. The Oulianoff and Frank families are two traders who have called Adelaide Central Market home for several decades, and are now combining market stalls and joining forces to launch House of Health Collective.


Central Organic makes up one half of the dynamic duo to form ‘House of Health Collective’. Ally and John Healey were the first traders to set up shop at Stall 72, establishing Frickers Food Conspiracy in 1973. Not long later in 1982, the stall was purchased and renamed ‘Central Organic’ by the Frickers’ very own local suppliers, Stephan and Maria Oulianoff. Owned and operated by generations of the Oulianoff family for more than 35 years, Central Organic were the first ever Adelaide Central Market stall certified by the National Association for Sustainable Agriculture Australia (NASAA).


Teaming up with Central Organic is House of Health, owned and operated by Robert and Chester Frank. Well known for their endless vegetarian and vegan options, House of Health were one of the first stores in Adelaide to sell dairy, sugar and gluten-free raw dessert treats.


After three years in the making, the two well-established market stalls have come together to form House of Health Collective: a mecca for all your healthy, organic and wholefood needs that is sure to be bigger and better than ever!

“It’s more than just a shop. Our lives are entrenched within the walls of the stalls. We’ve all been fortunate to see the benefits of growing up around fresh, healthy, organic food. The fact that we’re able to share all of this with a new audience and take our business to a whole new level by providing an extended offering of specialty products and a Wholefood Café, means a lot to us,” says Ivan Oulianoff.


What do you get when these two legendary stalls come together to share the love (and a market stall)? A wholefoods “baby” in the form of their newly created additional cafe, Field to Fork Kitchen!

“We have worked extremely hard on the Field to Fork menu with exciting offerings such as certified organic coffee and house made raw treats. The café will also feature an 100% natural ‘Peanut Butter’ fountain and coconut vegan soft-serve ice-cream, CocoWhip,” says Chester Frank.

Yep, you heard that right – they’re the first ever store in the southern hemisphere to have an all-natural peanut butter fountain! Having no sugar, oil, salt or preservatives, the delicious spread can be enjoyed guilt-free and straight from a fountain – this is what dreams are made of!


The Adelaide Insider was invited to attend the official launch of House of Health Collective at Adelaide Central Market on Friday 16 July, where the star of the show was a vibrantly decorated grazing board that showcased some of the store’s signature gluten and guilt-free goodies including raw bliss balls, raw slices, granola cups and smoothie samples.


Joined by the Oulianoff and Frank families, City of Adelaide Lord Mayor Sandy Verschoor officially welcomed House of Health Collective to their new home with a formal cutting of the ribbon ceremony.


House of Health Collective will officially be opening to the public tomorrow morning (Saturday 17 August), so be sure to head to Stall 73-75 to join in on the festivities! Between 7am – 9am, the team will be giving away goodie bags with any purchase and complimentary raw treats, smoothies & CocoWhip vegan ice-cream all day! Plus, be in it to win free peanut butter for a whole year! Come visit the stall to find out more, or share your most creative photo of their new stall using the hashtag #houseofhealthlaunch (T&C’s apply).


Thank-you so much to Girl About Town and House of Health Collective for inviting us!

House of Health Collective // Stall 73-75 Adelaide Central Market, 44-60 Gouger Street, Adelaide, SA, 5000



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